We often forget that great writing is what a publisher is looking for and not necessarily someone with books and articles in all the top magazines, lists, and websites.
What they are looking for, though, is a writer with a platform.
What’s a platform?
Publisher Michael Hyatt defines platform this way: “The means by which you connect with your existing or potential fans.” Agents and publishers may love your work, but they are in the business of selling books. Having a well-developed platform to hand to them along with that query letter and manuscript is a sure way to stand out.
It’s also the new standard. The use of social media today is akin to what a telephone number and email were to me when I started my business years ago. Having an online presence is not an option, as it used to be. But there’s no need to fear or resent the progress.
Make a splash with About.me
The digital age is packed with social media tools to help us find readers and raise our platforms while we perfect our craft and collect our works. About.me is one of them. It’s a service that gives you a splash page which shows your online presence to any visitor. Upload a favorite photo that shows off your personality, and then add your name, a headline, a bio, and links to your content. There’s a page that includes statistics for visitors and you’ll even receive your Klout score. For 30 minutes of my time and zero dollars out of my pocket, I now have a digital business card. I created the page quickly for this article, so visit the site to see better examples of what you can do with About.me. It’s an easy way to get started with self-promotion. You may even find yourself having fun with it. I sure did. You can see my page here.
Ready to get noticed? Begin taking the steps today to build your platform of readers.
How do you feel about platforms and self-promotion?